iHeartMedia’s Loraine Ballard Morrill, the host of Philadelphia Community Podcast, sits down with David Allan to discuss his new book Super Sonic Logos: The Power of Audio Branding! “The McDonald’s jingle, the Law and Order theme: these are just a few of the sounds that allow us to immediately recognize a brand. I talk with David Allan, the author of Super Sonic Logos: The Power of Audio Branding who tells us the history of some of the most famous “sonic logos” from the people who created them.” – Loraine Ballard Morrill

And make sure you grab your copy of David Allan’s newest book here!