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Comcast wins gold with new olympic audio campaigns

From TikTok to Aerosmith, Comcast’s newest set of commercials for the Olympics are aiming to draw viewership & social media engagement from the Opening Ceremonies to the Closing.

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Super Sonic Logos – The Power of Audio (Coca Cola)

This episode of Marketing Musicology features Joe Belliotti and Umut Ozaydinli.

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Super Sonic Logos – The Power of Audio (TMobile)

This episode of Marketing Musicology features Lance Massey.

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Super Sonic Logos – The Power of Audio (AT&T)

This episode of Marketing Musicology features Joel Beckerman. .

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Super Sonic Logos – The Power of Audio (Law and Order)

This episode of Marketing Musicology features Mike Post.

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Super Sonic Logos – The Power of Audio (THX)

This episode of Marketing Musicology features Dr. James “Andy” Moorer.

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Super Sonic Logos – The Power of Audio (Intel)

This episode of Marketing Musicology features Walter Werzowa.

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Lisa Loeb “auditions” for Geico: Love it or Hate it?

Is it selling out or self-awareness in action. The new commercial featuring Lisa Loeb is getting attention from both sides of the music in advertising fence.

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NFTs and Music: Fad or Trend?

If you ask Kings of Leon or Maroon 5 they definitely a trend. They are getting coverage and crypto. Are they for the super fan or the savvy investor?

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Episode 4

Episode 4 welcomes Steve Keller, Sonic Strategy Director at Studio Resonate (Sirius XM/Pandora/Stitcher).

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