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Lisa Loeb “auditions” for Geico: Love it or Hate it?

June 15, 2021 admin Comments Off

Is it selling out or self-awareness in action. The new commercial featuring Lisa Loeb is getting attention from both sides of the music in advertising fence.

NFTs and Music: Fad or Trend?

June 15, 2021 admin Comments Off

If you ask Kings of Leon or Maroon 5 they definitely a trend. They are getting coverage and crypto. Are they for the super fan or the savvy investor?

Episode 4

October 24, 2019 admin 00:34:03 Comments Off

Episode 4 welcomes Steve Keller, Sonic Strategy Director at Studio Resonate (Sirius XM/Pandora/Stitcher).

Episode 3

October 24, 2019 admin 00:30:52 Comments Off

Episode 3 welcomes Julian Treasure, Chairman of The Sound Agency. Julian discusses how good sound is good business.

Episode 1

October 22, 2019 admin 00:15:17 Comments Off

Episode 1 welcomes Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.

Episode 2

October 22, 2019 admin 00:02:16 Comments Off

Episode 2 welcomes Tim Ganss, the head of music intelligence at Spotify. Tim discusses Spotify for Brands, music consumption, the marketing and targeting process for brands, and more.