Marketing Musicology
The marriage of commerce and culture

In The Spotlight


cola-wars
Academic

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Posted  April 30, 2012  by  Dave Allan

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the [...]

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Credit: Getty Images
Academic

Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted  January 9, 2012  by  Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

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tv
Academic Articles

Let the commercials play: Popular music and television advertisements

Posted  October 20, 2011  by  Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

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eminem-chrysler
Television

Eminem Chrysler Commercial Wins An Emmy

Posted  October 3, 2011  by  Dave Allan

Full Article Here

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lmfao copy
Television

KIA Soul: Party Rock Anthem – LMFAO

Posted  September 13, 2011  by  Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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cola-wars

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign R...
 
 
Credit: Getty Images

Artists and Brands, McDonald’s seek unknown rap, R&B talent

Producer Rodney Jerkins' Artists and Brands wants to promote artists by placing songs in commercials such as McDonald's ads, then take them to greater success.
 
 
j lo car

J Lo’s Fiat 500 Commercial

Check out J Lo's new commercial for the Fiat 500 here.