Marketing Musicology
The marriage of commerce and culture

Featured


Podcast

Episode 4: Marketing Musicology

Posted  July 24, 2019  by  Dave Allan

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.

Full Story »

Podcast

Episode 3: Marketing Musicology

Posted  July 24, 2019  by  Dave Allan

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.

Full Story »

Media

David Allan featured on iHeartMedia Radio Stations

Posted  January 13, 2017  by  Dave Allan

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.   […]

Full Story »

Presentations

Dave Allan presents at the University of Stirling in Scotland

Posted  November 21, 2016  by  Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the […]

Full Story »

Presentations

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Posted  November 20, 2016  by  Dave Allan

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the […]

Full Story »

 
 

 

Music Wins Again at Super Bowl 2015

Budweiser, Nissan and Coca Cola did it again!
 
 

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce

By: Dave Allan
This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing...
 
 

Dave Allan interview with Loraine Ballard Morrill

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102’s Public Affairs show on Sunday, February 22, 2015...