Marketing Musicology
The marriage of commerce and culture

 
 

Radio

iHeartMedia and Coke Create Podcast to Target Teens

Posted November 3, 2015 by Dave Allan

Coke has teamed up with iHeartRadio to create a podcast, iHeartRadio First Taste Fridays with Cola-Cola. The podcast will feature “the hottest new music and behind the scenes artist interviews.” You can listen to the podcast through the iHeartRadio website or app, as well as across select iHeartMedia terrestrial radio stations. Listen to the first […]

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Academic

Turn it up: That’s my song in that ad

Posted June 5, 2014 by Dave Allan

Popular music in advertising can affect attention, recall, and purchase intention.

However, relatively little is known about its effect on attitude when the song in the ad is a favourite song. This study looked at the effect of various and actual integra- tions of popular music on attitude towards an ad, brand and artist in television commercials in general, and when one’s favourite song.

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Sports

No music at Knicks games? Why go?

Posted March 10, 2017 by Dave Allan

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

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Academic

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Posted April 30, 2012 by Dave Allan

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the […]

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Academic

All You Need is Love? Communication Insights From Pop Music’s Number‑One Hits

Posted June 5, 2014 by Dave Allan

 VIEW PDF In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music’s most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs  that best resonated […]

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