Marketing Musicology
The marriage of commerce and culture

 
 

Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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Events

3/27: Verizon Symposium: “On the Record”

Posted February 26, 2015 by Dave Allan

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include Downloading v. Streaming Where the Music Money is Made Experiencing Music vs. Buying Records Role of Social Media […]

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Events

2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

Posted September 2, 2015 by Dave Allan

Presentation: “Vote for Me and I Will Set You Free: Popular Music and Political Campaigns” 2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

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Academic

Pop music links alcohol brands with degrading sex

Posted October 20, 2011 by Dave Allan

Study of US popular music links luxury alcohol brands with degrading sex Is the alcohol industry profiting from underage drinking? Click here for the full article. 

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Academic

The Top 10 Workout Songs For October

Posted October 20, 2011 by Dave Allan

The Top 10 Workout Songs For October By: Chris Lawhorn Fort Wayne, IN – October 16, 2011 – This month’s list brings two questions to mind: #1.  For how many consecutive months will David Guetta turn up in these top 10 lists?  (His new track with Usher made the cut–and he just barely missed making […]

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