Marketing Musicology
The marriage of commerce and culture

 
 

Television

RadioShack Beats Pill #UWANTIT Commercial

Posted July 3, 2013 by Dave Allan

RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.

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Academic

The Top 10 Workout Songs For October

Posted October 20, 2011 by Dave Allan

The Top 10 Workout Songs For October By: Chris Lawhorn Fort Wayne, IN – October 16, 2011 – This month’s list brings two questions to mind: #1.  For how many consecutive months will David Guetta turn up in these top 10 lists?  (His new track with Usher made the cut–and he just barely missed making […]

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Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Dave Allan

Popular music in Super Bowl commercials 2005-2014

Posted November 1, 2016 by Dave Allan

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. Advertisers recognize that watching Super Bowl commercials has also gained in popularity, and is now as […]

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Television

Bret Michaels Sings ‘Endless Love’ to a Fleet of Nissan Vans

Posted August 5, 2014 by Dave Allan

This gives music in advertising a ‘Bad Name’ (oops Bon Jovi!)

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