Marketing Musicology
The marriage of commerce and culture

 
 

Events

2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

Posted September 2, 2015 by Dave Allan

Presentation: “Vote for Me and I Will Set You Free: Popular Music and Political Campaigns” 2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

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Academic

Coming this Fall

Posted September 2, 2015 by Dave Allan

“Audio Branding and ROI – A Review”

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Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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Events

3/27: Verizon Symposium: “On the Record”

Posted February 26, 2015 by Dave Allan

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include Downloading v. Streaming Where the Music Money is Made Experiencing Music vs. Buying Records Role of Social Media […]

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