Marketing Musicology
The marriage of commerce and culture



iHeartMedia and Coke Create Podcast to Target Teens

Posted November 3, 2015 by Dave Allan

Coke has teamed up with iHeartRadio to create a podcast, iHeartRadio First Taste Fridays with Cola-Cola. The podcast will feature “the hottest new music and behind the scenes artist interviews.” You can listen to the podcast through the iHeartRadio website or app, as well as across select iHeartMedia terrestrial radio stations. Listen to the first […]

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