Marketing Musicology
The marriage of commerce and culture

 
 

books

Coming Soon

Posted March 31, 2021 by Dave Allan

Available soon from Business Experts Press.

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books

Coming Soon: Super Sonic Logos

Posted March 31, 2021 by Dave Allan

Available soon from Business Experts Press.

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books

Hit Play – Soundtracks and Playlists In Everyday Life

Posted November 7, 2016 by Dave Allan

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

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Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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