Marketing Musicology
The marriage of commerce and culture

 
 

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Artist uses American Express advertising as a teaser to her next album…

Posted December 18, 2012 by Dave Allan

This was a brilliant campaign matching brand with band in a seamless and classy approach. Both AMEX and Artist benefit from this pairing. What doesn’t feel like advertising is always better…..    

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Profcasters.com

Posted May 7, 2021 by Dave Allan

I am excited to announce a new podcast platform for professors like me with podcasts! If you have a podcast and would like more information check out the website and/or download the profcasters app on apple or android.

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