Marketing Musicology
The marriage of commerce and culture

In The Spotlight


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Podcasts

David Allan featured on iHeartMedia Radio Stations

Posted  January 13, 2017  by  Dave Allan

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.   [...]

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Presentations

Dave Allan presents at the University of Stirling in Scotland

Posted  November 21, 2016  by  Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the [...]

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Presentations

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Posted  November 20, 2016  by  Dave Allan

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from the lyrics that he left behind. In between he wrote songs with lyrics like “Don’t cry for he is coming, don’t die without knowing the [...]

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Hit Play
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Hit Play – Soundtracks and Playlists In Everyday Life

Posted  November 7, 2016  by  Dave Allan

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

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Academic Articles

Popular music in Super Bowl commercials 2005-2014

Posted  November 1, 2016  by  Dave Allan

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. Advertisers recognize that watching Super Bowl commercials has also gained in popularity, and is now as [...]

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tv essay

A Content Analysis of Music Placement in Prime-Time Television Advertising

Abstract Music is very popular in advertising. You can hear as much music in commercials as you can on some commercial radio stations. This research analyzed 3,456 prime-time television commercials to not only quantify, but qua...
 
 
playing my b essay

They’re Playing My Brand: Product Placement in Popular Music

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeni...
 
 
attn essay

Effects of Popular Music in Advertising on Attention and Memory

By: Dave Allan
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and...
 




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