David Allan, Ph.D
HAUB School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia, PA 19131
Office:: (610 ) 660-1637
Email:: dallan@marketingmusicology.com
The marriage of commerce and culture
Episode 2: Marketing Musicology
Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
Episode 1: Marketing Musicology
Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
A Content Analysis of Music Placement in Prime-Time Television Advertising
Abstract Music is very popular in advertising. You can hear as much music in commercials as you can on some commercial radio stations. This research analyzed 3,456 prime-time television commercials to not only quantify, but qua...
Can popular music make you give up cigarettes?
Since nothing else has worked, maybe pop culture can affect the very cultural practice of smoking. Sort of a this is your brain on pop music rather than nicotine approach. Only time will tell……
Hit Play – Soundtracks and Playlists In Everyday Life
Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.
Copyright © 2019 Marketing Musicology All Rights Reserved.
