Contact

The marriage of commerce and culture

David Allan, Ph.D

HAUB School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia, PA 19131

Office:: (610 ) 660-1637

Email:: dallan@marketingmusicology.com

KIA Soul: Party Rock Anthem – LMFAO

KIA Soul's latest Hamster commercial features LMFAO's "Party Rock Anthem". Check out the commercial here.

Are you ready for some football ……ads?

A content analysis of popular music in Super Bowl commercials 2005-2014 David Allan, Ph.D. Chair, Professor of Marketing Erivan K. Haub School of Business Saint Joseph’s University VIEW PDF Introduction Are yo...

3/27: Verizon Symposium: “On the Record”

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry” . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include D...