David Allan, Ph.D
HAUB School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia, PA 19131
Office:: (610 ) 660-1637
Email:: dallan@marketingmusicology.com
The marriage of commerce and culture
Effects of Popular Music in Advertising on Attention and Memory
By: Dave Allan
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and...
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and...
Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song
The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the sha...
Introduction: Welcome to the Audio Branding Network
Welcome to the Audio Branding Network. The vision for this network is to provide a platform for everything audio branding; past, present and future.
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