Contact

The marriage of commerce and culture

David Allan, Ph.D

HAUB School of Business
Saint Joseph’s University
5600 City Avenue
Philadelphia, PA 19131

Office:: (610 ) 660-1637

Email:: dallan@marketingmusicology.com

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

Train Records New Theme for “The Biggest Loser”

Train has created the new theme song for NBC's "The Biggest Loser". Their new song, "Brand New Book," will played during the show's opening credits a few weeks ago. You can read the full story here.

Audio Branding and ROI – A Review

David Allan Saint Joseph’s University Abstract Like the doorbell that announces the arrival of the brand, provides the soundtrack, or the invitation to stop by again, audio branding is growing in both practice...