Brick & Mortar in the 21st Century

Over 30 years after Kotler (1973) called it an atmospheric effect, music is still being played in retail establishments for the enjoyment and engagement of customers and employees. To many of us it is simply a form of entertainment. But to the retailer, music continues to be a key element in the retail environment. Read more »

Encyclopedia of American Music and Culture

Popular music and marketing have been married for decades. Pop music and television commercials have been dating since television began. What began as familiar music in the background to provide the soundtrack to the advertising content has grown into a talent show stage for the rebirth of old artists and the birth of new music and new artists. Read more »

Oxford Handbook of Music and Advertising

Coming soon