The marriage of commerce and culture
Episode 3: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
Episode 4: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
Episode 2: Marketing Musicology
Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
Episode 1: Marketing Musicology
Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
Artist uses American Express advertising as a teaser to her next album…
This was a brilliant campaign matching brand with band in a seamless and classy approach. Both AMEX and Artist benefit from this pairing. What doesn’t feel like advertising is always better…..
An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?
This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a "bankruptcy of culture" as well as a "perfect marriage of art and commerce.
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