On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music adve...
RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.