The marriage of commerce and culture
Episode 4: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
Episode 3: Marketing Musicology
On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
Episode 2: Marketing Musicology
Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
Episode 1: Marketing Musicology
Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
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