Chapter 19: “Lose Yourself ” – Eminem and Chrysler (2011)

The marriage of commerce and culture

Chapter 19: “Lose Yourself ” – Eminem and Chrysler (2011)

Episode 4: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.

Episode 3: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.

KIA Soul: Party Rock Anthem – LMFAO

KIA Soul's latest Hamster commercial features LMFAO's "Party Rock Anthem". Check out the commercial here.

Let the commercials play: Popular music and television advertisements

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, Novembe...