Chapter 13: “Rock and Roll” – Led Zeppelin and Cadillac (2002)

The marriage of commerce and culture

Chapter 13: “Rock and Roll” – Led Zeppelin and Cadillac (2002)

Episode 4: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.

Episode 3: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music. Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a "bankruptcy of culture" as well as a "perfect marriage of art and commerce.

Artists and Brands, McDonald’s seek unknown rap, R&B talent

Producer Rodney Jerkins' Artists and Brands wants to promote artists by placing songs in commercials such as McDonald's ads, then take them to greater success.