Marketing Musicology
The marriage of commerce and culture

 
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Podcast

Episode 4: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
by Dave Allan
 
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Podcast

Episode 3: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
by Dave Allan
 
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Media

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...
by Dave Allan
 
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Presentations

Dave Allan presents at the University of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see at...
by Dave Allan
 
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Presentations

Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...
by Dave Allan
 
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books

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.
by Dave Allan
 
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Dave Allan

Popular music in Super Bowl commercials 2005-2014

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. A...
by Dave Allan
 
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Dave Allan

Dave Allan presents at The City Council Hearing

Dave Allan presented at The City of Philadelphia Council Hearing on September 16, 2015. Read more about the commission to promote Philly as a music town. View the full presentation.
by Dave Allan
 
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