Marketing Musicology
The marriage of commerce and culture

 
 

Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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Dave Allan

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce

Posted September 15, 2011 by Dave Allan

By: Dave Allan
This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing…

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Television

Joy of Pepsi | Pepsi

Posted November 3, 2015 by Dave Allan

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

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Academic

Audio Branding and ROI – A Review

Posted May 25, 2016 by Dave Allan

David Allan Saint Joseph’s University     Abstract  Like the doorbell that announces the arrival of the brand, provides the soundtrack, or the invitation to stop by again, audio branding is growing in both practice and expense. From its beginning in the Church, the disciples who use it are predictably big fans. “There is no […]

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Academic

Are you ready for some football ……ads?

Posted June 5, 2014 by Dave Allan

A content analysis of popular music in Super Bowl commercials 2005-2014 David Allan, Ph.D. Chair, Professor of Marketing Erivan K. Haub School of Business Saint Joseph’s University VIEW PDF Introduction   Are you ready for some football? I mean commercials.  If it is the Super Bowl then the answer is probably yes! “Within just a few years after the first Super Bowl in 1967, […]

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