Marketing Musicology
The marriage of commerce and culture

 
 

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Academic

Coca-Cola Launches Global 2012 Olympics Campaign With Mark Ronson

Posted October 2, 2011 by Dave Allan

By: Emma Hall
Published: September 29, 2011
“‘Move to the Beat’ Brings Together Music and Youth and Some Unusual Sounds From Athletes — Squeaks, Grunts, Heartbeats”

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Dave Allan on Prince

Posted May 25, 2016 by Dave Allan

Dave Allan calls in to 98.1 WOGL after Prince’s death.

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Academic Articles

Effects of Popular Music in Advertising on Attention and Memory

Posted September 15, 2011 by Dave Allan

By: Dave Allan

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and…

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All You Need is Love? Communication Insights From Pop Music’s Number‑One Hits

Posted June 5, 2014 by Dave Allan

 VIEW PDF In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music’s most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs  that best resonated [...]

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Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102′s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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