Marketing Musicology
The marriage of commerce and culture

 
 

Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102’s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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Academic

The Top 10 Workout Songs For October

Posted October 20, 2011 by Dave Allan

The Top 10 Workout Songs For October By: Chris Lawhorn Fort Wayne, IN – October 16, 2011 – This month’s list brings two questions to mind: #1.  For how many consecutive months will David Guetta turn up in these top 10 lists?  (His new track with Usher made the cut–and he just barely missed making […]

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Dave Allan

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce

Posted September 15, 2011 by Dave Allan

By: Dave Allan
This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing…

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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Dave Allan

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More […]

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