Marketing Musicology
The marriage of commerce and culture

 
 

Academic

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

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Academic

Coming this Fall

Posted September 2, 2015 by Dave Allan

“Audio Branding and ROI – A Review”

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Television

2015 Chevrolet Colorado Commercial Theme Song

Posted January 21, 2015 by Dave Allan

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

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Radio

iHeartMedia and Coke Create Podcast to Target Teens

Posted November 3, 2015 by Dave Allan

Coke has teamed up with iHeartRadio to create a podcast, iHeartRadio First Taste Fridays with Cola-Cola. The podcast will feature “the hottest new music and behind the scenes artist interviews.” You can listen to the podcast through the iHeartRadio website or app, as well as across select iHeartMedia terrestrial radio stations. Listen to the first […]

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Academic

Turn it up: That’s my song in that ad

Posted June 5, 2014 by Dave Allan

Popular music in advertising can affect attention, recall, and purchase intention.

However, relatively little is known about its effect on attitude when the song in the ad is a favourite song. This study looked at the effect of various and actual integra- tions of popular music on attitude towards an ad, brand and artist in television commercials in general, and when one’s favourite song.

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