Marketing Musicology
The marriage of commerce and culture

 
 

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Blog

Artist uses American Express advertising as a teaser to her next album…

Posted December 18, 2012 by Dave Allan

This was a brilliant campaign matching brand with band in a seamless and classy approach. Both AMEX and Artist benefit from this pairing. What doesn’t feel like advertising is always better…..    

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Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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2015-01-21 10_50_29-Coca-Cola Light - Choose Love Over Like - YouTube
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Television

Coke Does it Again!

Posted January 21, 2015 by Dave Allan

Coca-Cola Light wants you to remember one simple fact – Like is not Love. It is the reminder in your day to pause, take a sip and take a breath. Listen to your heart. Follow your instincts. And Choose Love Over Like. Everyday.

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Television

RadioShack Beats Pill #UWANTIT Commercial

Posted July 3, 2013 by Dave Allan

RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.

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Academic Articles

Effects of Popular Music in Advertising on Attention and Memory

Posted September 15, 2011 by Dave Allan

By: Dave Allan

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and…

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