Marketing Musicology
The marriage of commerce and culture

 
 

Victoria Legrand of US band Beach House
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Television

What Happens When the Artist Says No?

Posted June 11, 2012 by Dave Allan

The band Beach House had been contacted by Volkswagen and their ad agency, DBB, to use their song “Take Care” in one of their upcoming advertisements in the UK, but Beach House declined  their offers. So what did Volkswagen do? The found a very similar to take it’s place. They were not the first band [...]

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2015-02-26 13_16_58-Nissan 2015 Super Bowl Commercial _ “With Dad” - YouTube
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Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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playing my b essay
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Academic Articles

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More [...]

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Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102′s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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Dave Allan

Dave Allan presents at The City Council Hearing

Posted December 7, 2015 by Dave Allan

Dave Allan presented at The City of Philadelphia Council Hearing on September 16, 2015. Read more about the commission to promote Philly as a music town. View the full presentation.

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