Marketing Musicology
The marriage of commerce and culture

 
 

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Academic

The Top 10 Workout Songs For October

Posted October 20, 2011 by Dave Allan

The Top 10 Workout Songs For October By: Chris Lawhorn Fort Wayne, IN – October 16, 2011 – This month’s list brings two questions to mind: #1.  For how many consecutive months will David Guetta turn up in these top 10 lists?  (His new track with Usher made the cut–and he just barely missed making [...]

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Academic Articles

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More [...]

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Television

Bret Michaels Sings ‘Endless Love’ to a Fleet of Nissan Vans

Posted August 5, 2014 by Dave Allan

This gives music in advertising a ‘Bad Name’ (oops Bon Jovi!)

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Television

Popular music meets advertising meets Broadway ….fully integrated!

Posted December 28, 2012 by Dave Allan

What took Berry Gordy so long? It is way past halftime, almost the two minute warning….. Detroit is HIS town! Can’t wait for the musical….

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