Marketing Musicology
The marriage of commerce and culture

 
 

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Academic Articles

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More [...]

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Dave Allan

Dave Allan presents at SEI; “Music is the Soundtrack of your Life”

Posted December 7, 2015 by Dave Allan

David Allan presented Music is the Soundtrack of Your Life at SEI in Collegeville, PA. View the full presentation.  

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Events

3/27: Verizon Symposium: “On the Record”

Posted February 26, 2015 by Dave Allan

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include Downloading v. Streaming Where the Music Money is Made Experiencing Music vs. Buying Records Role of Social Media [...]

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Television

RadioShack Beats Pill #UWANTIT Commercial

Posted July 3, 2013 by Dave Allan

RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.

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Television

“Magna Carta Holy Grail” with Jay-Z and Samsung

Posted July 3, 2013 by Dave Allan

Jay-Z has announced a new record titled Magna Carta Holy Grail, and in a bold move, it will be available first to owners of Samsung’s Galaxy smartphones at no cost.

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