This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.
KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.
Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the […]
Study of US popular music links luxury alcohol brands with degrading sex Is the alcohol industry profiting from underage drinking? Click here for the full article.
Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.