This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.
KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.
Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the […]
Abstract This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and […]
By: Dave Allan
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and…