Marketing Musicology
The marriage of commerce and culture

 
 

Academic

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

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Television

KIA Soul: Party Rock Anthem – LMFAO

Posted September 13, 2011 by Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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Academic

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Posted April 30, 2012 by Dave Allan

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the […]

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Dave Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase

Posted September 15, 2011 by Dave Allan

Abstract This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and […]

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Dave Allan

Effects of Popular Music in Advertising on Attention and Memory

Posted September 15, 2011 by Dave Allan

By: Dave Allan
This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and…

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