Marketing Musicology
The marriage of commerce and culture

 
 

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Academic

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

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Television

KIA Soul: Party Rock Anthem – LMFAO

Posted September 13, 2011 by Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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Academic

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Posted April 30, 2012 by Dave Allan

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the [...]

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Academic

Pop music links alcohol brands with degrading sex

Posted October 20, 2011 by Dave Allan

Study of US popular music links luxury alcohol brands with degrading sex Is the alcohol industry profiting from underage drinking? Click here for the full article. 

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train
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Television

Train Records New Theme for “The Biggest Loser”

Posted October 20, 2011 by Dave Allan

Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.

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