Marketing Musicology
The marriage of commerce and culture

 
 

Publications

Let the commercials play: Popular music and television advertisements

Posted October 20, 2011 by Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

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Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Dave Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase

Posted September 15, 2011 by Dave Allan

Abstract This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and […]

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Academic

All You Need is Love? Communication Insights From Pop Music’s Number‑One Hits

Posted June 5, 2014 by Dave Allan

 VIEW PDF In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music’s most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs  that best resonated […]

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