Marketing Musicology
The marriage of commerce and culture

 
 

Academic

Turn it up: That’s my song in that ad

Posted June 5, 2014 by Dave Allan

Popular music in advertising can affect attention, recall, and purchase intention.

However, relatively little is known about its effect on attitude when the song in the ad is a favourite song. This study looked at the effect of various and actual integra- tions of popular music on attitude towards an ad, brand and artist in television commercials in general, and when one’s favourite song.

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Academic

Are you ready for some football ……ads?

Posted June 5, 2014 by Dave Allan

A content analysis of popular music in Super Bowl commercials 2005-2014 David Allan, Ph.D. Chair, Professor of Marketing Erivan K. Haub School of Business Saint Joseph’s University VIEW PDF Introduction   Are you ready for some football? I mean commercials.  If it is the Super Bowl then the answer is probably yes! “Within just a few years after the first Super Bowl in 1967, […]

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Television

“Magna Carta Holy Grail” with Jay-Z and Samsung

Posted July 3, 2013 by Dave Allan

Jay-Z has announced a new record titled Magna Carta Holy Grail, and in a bold move, it will be available first to owners of Samsung’s Galaxy smartphones at no cost.

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Television

RadioShack Beats Pill #UWANTIT Commercial

Posted July 3, 2013 by Dave Allan

RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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