Marketing Musicology
The marriage of commerce and culture

 
 

Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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Television

2015 Chevrolet Colorado Commercial Theme Song

Posted January 21, 2015 by Dave Allan

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

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Television

Coke Does it Again!

Posted January 21, 2015 by Dave Allan

Coca-Cola Light wants you to remember one simple fact – Like is not Love. It is the reminder in your day to pause, take a sip and take a breath. Listen to your heart. Follow your instincts. And Choose Love Over Like. Everyday.

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Television

Bret Michaels Sings ‘Endless Love’ to a Fleet of Nissan Vans

Posted August 5, 2014 by Dave Allan

This gives music in advertising a ‘Bad Name’ (oops Bon Jovi!)

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Academic

All You Need is Love? Communication Insights From Pop Music’s Number‑One Hits

Posted June 5, 2014 by Dave Allan

 VIEW PDF In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music’s most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs  that best resonated […]

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