Marketing Musicology
The marriage of commerce and culture

 
 

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Events

3/27: Verizon Symposium: “On the Record”

Posted February 26, 2015 by Dave Allan

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include Downloading v. Streaming Where the Music Money is Made Experiencing Music vs. Buying Records Role of Social Media [...]

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Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102′s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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2015-02-26 13_16_58-Nissan 2015 Super Bowl Commercial _ “With Dad” - YouTube
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Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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2015-01-21 10_55_46-2015 Chevrolet Colorado Commercial Theme Song - YouTube
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Television

2015 Chevrolet Colorado Commercial Theme Song

Posted January 21, 2015 by Dave Allan

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

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2015-01-21 10_50_29-Coca-Cola Light - Choose Love Over Like - YouTube
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Television

Coke Does it Again!

Posted January 21, 2015 by Dave Allan

Coca-Cola Light wants you to remember one simple fact – Like is not Love. It is the reminder in your day to pause, take a sip and take a breath. Listen to your heart. Follow your instincts. And Choose Love Over Like. Everyday.

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