Marketing Musicology
The marriage of commerce and culture

 
 

Academic

Coming this Fall

Posted September 2, 2015 by Dave Allan

“Audio Branding and ROI – A Review”

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Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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Events

3/27: Verizon Symposium: “On the Record”

Posted February 26, 2015 by Dave Allan

March 27, 2015 10am-3pm, Annenberg Hall atrium “The Download On the Music Industry”    . PANEL ONE 10am-11: 30am | The State of the Music Business A look at music as art and business in 2015. Topics include Downloading v. Streaming Where the Music Money is Made Experiencing Music vs. Buying Records Role of Social Media […]

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Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102’s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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