Marketing Musicology
The marriage of commerce and culture

 
 

Television

Train Records New Theme for “The Biggest Loser”

Posted October 20, 2011 by Dave Allan

Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.

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Publications

Let the commercials play: Popular music and television advertisements

Posted October 20, 2011 by Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

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Dave Allan

Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase

Posted September 15, 2011 by Dave Allan

Abstract This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and […]

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Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102’s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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Dave Allan

A Content Analysis of Music Placement in Prime-Time Television Advertising

Posted September 15, 2011 by Dave Allan

Abstract Music is very popular in advertising. You can hear as much music in commercials as you can on some commercial radio stations. This research analyzed 3,456 prime-time television commercials to not only quantify, but qualify the placement of music in advertising. Overall, 94 percent of the total advertisements (3,456) and 86 percent of the […]

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