Marketing Musicology
The marriage of commerce and culture

 
 

Dave Allan

Dave Allan presents at The City Council Hearing

Posted December 7, 2015 by Dave Allan

Dave Allan presented at The City of Philadelphia Council Hearing on September 16, 2015. Read more about the commission to promote Philly as a music town. View the full presentation.

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Dave Allan

Dave Allan presents at SEI; “Music is the Soundtrack of your Life”

Posted December 7, 2015 by Dave Allan

David Allan presented Music is the Soundtrack of Your Life at SEI in Collegeville, PA. View the full presentation.  

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Radio

iHeartMedia and Coke Create Podcast to Target Teens

Posted November 3, 2015 by Dave Allan

Coke has teamed up with iHeartRadio to create a podcast, iHeartRadio First Taste Fridays with Cola-Cola. The podcast will feature “the hottest new music and behind the scenes artist interviews.” You can listen to the podcast through the iHeartRadio website or app, as well as across select iHeartMedia terrestrial radio stations. Listen to the first […]

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Television

Joy of Pepsi | Pepsi

Posted November 3, 2015 by Dave Allan

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

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Events

2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

Posted September 2, 2015 by Dave Allan

Presentation: “Vote for Me and I Will Set You Free: Popular Music and Political Campaigns” 2015 Annual Conference of the Mid-Atlantic Popular & American Culture Association

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