Marketing Musicology
The marriage of commerce and culture



No music at Knicks games? Why go?

Posted March 10, 2017 by Dave Allan

Popular music and sports have enjoyed a long career together. Why call time out now? Read more

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Dave Allan presents at the University of Stirling in Scotland

Posted November 21, 2016 by Dave Allan

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the […]

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Dave Allan

Popular music in Super Bowl commercials 2005-2014

Posted November 1, 2016 by Dave Allan

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. Advertisers recognize that watching Super Bowl commercials has also gained in popularity, and is now as […]

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Audio Branding and ROI – A Review

Posted May 25, 2016 by Dave Allan

David Allan Saint Joseph’s University     Abstract  Like the doorbell that announces the arrival of the brand, provides the soundtrack, or the invitation to stop by again, audio branding is growing in both practice and expense. From its beginning in the Church, the disciples who use it are predictably big fans. “There is no […]

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Coca-Cola Launches “Taste the Feeling” Campaign

Posted May 25, 2016 by Dave Allan

Artist and producer Avicii teamed up with Coca-Cola and soul singer Conrad Sewell to record Taste the Feeling. The global Taste the Feeling marketing campaign launched in January.  Joe Belliotti, head of global music for The Coca-Cola Company explains, “As we searched for the perfect song, this one stood out from day one as something really special.”

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