Marketing Musicology
The marriage of commerce and culture

 
 

Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Television

RadioShack Beats Pill #UWANTIT Commercial

Posted July 3, 2013 by Dave Allan

RadioShack and Beats have joined together to create their latest commercial. This new TV spot features Robin Thicke’s “Blurred Lines” and the Beats Pill.

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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Television

J Lo’s Fiat 500 Commercial

Posted November 28, 2011 by Dave Allan

Check out J Lo’s new commercial for the Fiat 500 here.

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Academic

Coca-Cola Launches Global 2012 Olympics Campaign With Mark Ronson

Posted October 2, 2011 by Dave Allan

By: Emma Hall
Published: September 29, 2011
“‘Move to the Beat’ Brings Together Music and Youth and Some Unusual Sounds From Athletes — Squeaks, Grunts, Heartbeats”

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