Marketing Musicology
The marriage of commerce and culture

 
 

Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Television

Popular music meets advertising meets Broadway ….fully integrated!

Posted December 28, 2012 by Dave Allan

What took Berry Gordy so long? It is way past halftime, almost the two minute warning….. Detroit is HIS town! Can’t wait for the musical….

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Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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Television

Train Records New Theme for “The Biggest Loser”

Posted October 20, 2011 by Dave Allan

Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.

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Academic

Coca-Cola Launches Global 2012 Olympics Campaign With Mark Ronson

Posted October 2, 2011 by Dave Allan

By: Emma Hall
Published: September 29, 2011
“‘Move to the Beat’ Brings Together Music and Youth and Some Unusual Sounds From Athletes — Squeaks, Grunts, Heartbeats”

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