Marketing Musicology
The marriage of commerce and culture

 
 

Victoria Legrand of US band Beach House
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Television

What Happens When the Artist Says No?

Posted June 11, 2012 by Dave Allan

The band Beach House had been contacted by Volkswagen and their ad agency, DBB, to use their song “Take Care” in one of their upcoming advertisements in the UK, but Beach House declined  their offers. So what did Volkswagen do? The found a very similar to take it’s place. They were not the first band [...]

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Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Soundtracks: The songs that defined history

Posted April 24, 2017 by Dave Allan

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

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Television

KIA Soul: Party Rock Anthem – LMFAO

Posted September 13, 2011 by Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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J Lo’s Fiat 500 Commercial

Posted November 28, 2011 by Dave Allan

Check out J Lo’s new commercial for the Fiat 500 here.

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