Marketing Musicology
The marriage of commerce and culture

 
 

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Joy of Pepsi | Pepsi

Posted November 3, 2015 by Dave Allan

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

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Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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2015-01-21 10_55_46-2015 Chevrolet Colorado Commercial Theme Song - YouTube
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2015 Chevrolet Colorado Commercial Theme Song

Posted January 21, 2015 by Dave Allan

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

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2015-02-26 13_16_58-Nissan 2015 Super Bowl Commercial _ “With Dad” - YouTube
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Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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