Marketing Musicology
The marriage of commerce and culture

 
 

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Television

KIA Soul: Party Rock Anthem – LMFAO

Posted September 13, 2011 by Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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Academic

Coca-Cola Launches Global 2012 Olympics Campaign With Mark Ronson

Posted October 2, 2011 by Dave Allan

By: Emma Hall
Published: September 29, 2011
“‘Move to the Beat’ Brings Together Music and Youth and Some Unusual Sounds From Athletes — Squeaks, Grunts, Heartbeats”

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Television

Coca-Cola Launches “Taste the Feeling” Campaign

Posted May 25, 2016 by Dave Allan

Artist and producer Avicii teamed up with Coca-Cola and soul singer Conrad Sewell to record Taste the Feeling. The global Taste the Feeling marketing campaign launched in January.  Joe Belliotti, head of global music for The Coca-Cola Company explains, “As we searched for the perfect song, this one stood out from day one as something really special.”

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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Television

2015 Chevrolet Colorado Commercial Theme Song

Posted January 21, 2015 by Dave Allan

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

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