Marketing Musicology
The marriage of commerce and culture

 
 

Television

KIA Soul: Party Rock Anthem – LMFAO

Posted September 13, 2011 by Dave Allan

KIA Soul’s latest Hamster commercial features LMFAO’s “Party Rock Anthem”. Check out the commercial here.

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Academic

The Cola Wars Continue: Coke and Pepsi’s Battle for Music Space

Posted April 30, 2012 by Dave Allan

Mark Ronson has recently partnered with Coke, which will inevitably provide him with great exposure moving forward. In January, he actually dressed up as a bottle of Coke at the MIDEM music conference. The current ad campaign Ronson is working with Coke on is called, “Move to the Beat” which was started to support the […]

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Television

Train Records New Theme for “The Biggest Loser”

Posted October 20, 2011 by Dave Allan

Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.

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Television

Popular music meets advertising meets Broadway ….fully integrated!

Posted December 28, 2012 by Dave Allan

What took Berry Gordy so long? It is way past halftime, almost the two minute warning….. Detroit is HIS town! Can’t wait for the musical….

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Television

Joy of Pepsi | Pepsi

Posted November 3, 2015 by Dave Allan

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

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