Marketing Musicology
The marriage of commerce and culture

 
 

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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Television

Can popular music make you give up cigarettes?

Posted December 28, 2012 by Dave Allan

Since nothing else has worked, maybe pop culture can affect the very cultural practice of smoking. Sort of a this is your brain on pop music rather than nicotine approach. Only time will tell……

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Television

Popular music meets advertising meets Broadway ….fully integrated!

Posted December 28, 2012 by Dave Allan

What took Berry Gordy so long? It is way past halftime, almost the two minute warning….. Detroit is HIS town! Can’t wait for the musical….

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Blog

Artist uses American Express advertising as a teaser to her next album…

Posted December 18, 2012 by Dave Allan

This was a brilliant campaign matching brand with band in a seamless and classy approach. Both AMEX and Artist benefit from this pairing. What doesn’t feel like advertising is always better…..    

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