Marketing Musicology
The marriage of commerce and culture

 
 

Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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Television

Can popular music make you give up cigarettes?

Posted December 28, 2012 by Dave Allan

Since nothing else has worked, maybe pop culture can affect the very cultural practice of smoking. Sort of a this is your brain on pop music rather than nicotine approach. Only time will tell……

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Television

“Magna Carta Holy Grail” with Jay-Z and Samsung

Posted July 3, 2013 by Dave Allan

Jay-Z has announced a new record titled Magna Carta Holy Grail, and in a bold move, it will be available first to owners of Samsung’s Galaxy smartphones at no cost.

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Television

Train Records New Theme for “The Biggest Loser”

Posted October 20, 2011 by Dave Allan

Train has created the new theme song for NBC’s “The Biggest Loser”. Their new song, “Brand New Book,” will played during the show’s opening credits a few weeks ago. You can read the full story here.

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Television

Pepsi and Beyonce!

Posted April 10, 2013 by Dave Allan

Beyonce previewed her latest single “Grown Woman” in a Pepsi commercial that launched last week. Check out the video here.

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