Marketing Musicology
The marriage of commerce and culture

 
 

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Television

Soundtracks: The songs that defined history

Posted April 24, 2017 by Dave Allan

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details

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Television

Coca-Cola Launches “Taste the Feeling” Campaign

Posted May 25, 2016 by Dave Allan

Artist and producer Avicii teamed up with Coca-Cola and soul singer Conrad Sewell to record Taste the Feeling. The global Taste the Feeling marketing campaign launched in January.  Joe Belliotti, head of global music for The Coca-Cola Company explains, “As we searched for the perfect song, this one stood out from day one as something really special.”

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Television

Joy of Pepsi | Pepsi

Posted November 3, 2015 by Dave Allan

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

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Television

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

Posted May 8, 2015 by Dave Allan

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the shape of the Coke bottle. Listen below. <

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Dave Allan

Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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