Marketing Musicology
The marriage of commerce and culture

 
 

Podcast

Episode 2: Marketing Musicology

Posted March 9, 2019 by Dave Allan

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how understanding constituents at a deeper level is now possible, and how learning what are they doing and how are they spending […]

Full Story »

Podcast

Episode 1: Marketing Musicology

Posted March 9, 2019 by Dave Allan

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.

Full Story »

Podcast

Marketing Musicology Podcast

Posted February 25, 2019 by Dave Allan

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music advertising; influencing consumers, targeting audiences, and more.

Full Story »



 
Visit Us On TwitterVisit Us On Linkedin