Marketing Musicology
The marriage of commerce and culture

 
 

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Academic Articles

Popular music in Super Bowl commercials 2005-2014

Posted November 1, 2016 by Dave Allan

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. Advertisers recognize that watching Super Bowl commercials has also gained in popularity, and is now as [...]

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Dave Allan

Dave Allan presents at The City Council Hearing

Posted December 7, 2015 by Dave Allan

Dave Allan presented at The City of Philadelphia Council Hearing on September 16, 2015. Read more about the commission to promote Philly as a music town. View the full presentation.

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Dave Allan presents at SEI; “Music is the Soundtrack of your Life”

Posted December 7, 2015 by Dave Allan

David Allan presented Music is the Soundtrack of Your Life at SEI in Collegeville, PA. View the full presentation.  

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Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102′s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

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2015-02-26 13_16_58-Nissan 2015 Super Bowl Commercial _ “With Dad” - YouTube
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Music Wins Again at Super Bowl 2015

Posted February 26, 2015 by Dave Allan

Budweiser, Nissan and Coca Cola did it again!

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