The marriage of commerce and culture
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On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence
Posted February 26, 2015 by Dave Allan
ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.
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Hit Play – Soundtracks and Playlists In Everyday Life
Posted November 7, 2016 by Dave Allan
Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.
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Brand Like A Rock Star: Lessons from Rock ‘n Roll to Make Your Business Rich and Famous
Posted October 17, 2011 by Dave Allan
By: Steve Jones
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This Is Your Brain on Music
Posted September 13, 2011 by Dave Allan
Author: Daniel J. Levitin
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“As Heard on TV: Popular music in advertising”
Posted September 13, 2011 by Dave Allan
Author: Bethany Klein
The use of popular music in advertising merges cultural and commercial objectives in the modern age.
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