Marketing Musicology
The marriage of commerce and culture

 
 

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Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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Hit Play
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books

Hit Play – Soundtracks and Playlists In Everyday Life

Posted November 7, 2016 by Dave Allan

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

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brain on music
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This Is Your Brain on Music

Posted September 13, 2011 by Dave Allan

Author: Daniel J. Levitin

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as heard on tv
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“As Heard on TV: Popular music in advertising”

Posted September 13, 2011 by Dave Allan

Author: Bethany Klein

The use of popular music in advertising merges cultural and commercial objectives in the modern age.

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