Marketing Musicology
The marriage of commerce and culture

 
 

books

Hit Play – Soundtracks and Playlists In Everyday Life

Posted November 7, 2016 by Dave Allan

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.

Full Story »

books

This Is Your Brain on Music

Posted September 13, 2011 by Dave Allan

Author: Daniel J. Levitin

Full Story »

books

“As Heard on TV: Popular music in advertising”

Posted September 13, 2011 by Dave Allan

Author: Bethany Klein
The use of popular music in advertising merges cultural and commercial objectives in the modern age.

Full Story »

books

The World in Six Songs

Posted September 13, 2011 by Dave Allan

Author: Daniel J. Levitin

Full Story »


 
 


 
Visit Us On TwitterVisit Us On Linkedin