Marketing Musicology
The marriage of commerce and culture

 
 

Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

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Academic

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

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