Marketing Musicology
The marriage of commerce and culture

 
 

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Academic Articles

Popular music in Super Bowl commercials 2005-2014

Posted November 1, 2016 by Dave Allan

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. Advertisers recognize that watching Super Bowl commercials has also gained in popularity, and is now as [...]

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Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted January 9, 2012 by Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

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Turn it up: That’s my song in that ad

Posted June 5, 2014 by Dave Allan

Popular music in advertising can affect attention, recall, and purchase intention.

However, relatively little is known about its effect on attitude when the song in the ad is a favourite song. This study looked at the effect of various and actual integra- tions of popular music on attitude towards an ad, brand and artist in television commercials in general, and when one’s favourite song.

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Let the commercials play: Popular music and television advertisements

Posted October 20, 2011 by Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

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Pop music links alcohol brands with degrading sex

Posted October 20, 2011 by Dave Allan

Study of US popular music links luxury alcohol brands with degrading sex Is the alcohol industry profiting from underage drinking? Click here for the full article. 

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