Marketing Musicology
The marriage of commerce and culture

 
 

Credit: Getty Images
3
comments
Academic

Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted January 9, 2012 by Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

Full Story »

playing my b essay
0
comments
Academic Articles

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More [...]

Full Story »

mit DL
9
comments
Academic

An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

Full Story »

coke
0
comments
Academic Articles

Case Study

Posted July 22, 2014 by Dave Allan

I will be releasing a case study this fall, Coca Cola, Popular Music and The World Cups.

Full Story »

football
0
comments
Academic

Are you ready for some football ……ads?

Posted June 5, 2014 by Dave Allan

A content analysis of popular music in Super Bowl commercials 2005-2014 David Allan, Ph.D. Chair, Professor of Marketing Erivan K. Haub School of Business Saint Joseph’s University VIEW PDF Introduction   Are you ready for some football? I mean commercials.  If it is the Super Bowl then the answer is probably yes! “Within just a few years after the first Super Bowl in 1967, [...]

Full Story »

 
 


 
Visit Us On TwitterVisit Us On Linkedin