Marketing Musicology
The marriage of commerce and culture

 
 

Dave Allan

They’re Playing My Brand: Product Placement in Popular Music

Posted September 15, 2011 by Dave Allan

Abstract Product placement, or branded entertainment, in popular music has often been used but understudied. Whether you believe that advertising reflects or dictates society, the proliferation of brand names in songs is undeniable. But is it attention getting?  Is it recalled like the song or a jingle you can’t get out of your head? More […]

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Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted January 9, 2012 by Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

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Academic

Audio Branding and ROI – A Review

Posted May 25, 2016 by Dave Allan

David Allan Saint Joseph’s University     Abstract  Like the doorbell that announces the arrival of the brand, provides the soundtrack, or the invitation to stop by again, audio branding is growing in both practice and expense. From its beginning in the Church, the disciples who use it are predictably big fans. “There is no […]

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Dave Allan

A Content Analysis of Music Placement in Prime-Time Television Advertising

Posted September 15, 2011 by Dave Allan

Abstract Music is very popular in advertising. You can hear as much music in commercials as you can on some commercial radio stations. This research analyzed 3,456 prime-time television commercials to not only quantify, but qualify the placement of music in advertising. Overall, 94 percent of the total advertisements (3,456) and 86 percent of the […]

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Academic

Turn it up: That’s my song in that ad

Posted June 5, 2014 by Dave Allan

Popular music in advertising can affect attention, recall, and purchase intention.

However, relatively little is known about its effect on attitude when the song in the ad is a favourite song. This study looked at the effect of various and actual integra- tions of popular music on attitude towards an ad, brand and artist in television commercials in general, and when one’s favourite song.

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