Marketing Musicology
The marriage of commerce and culture

 
 

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An Essay on Popular Music in Advertising: The Bankruptcy of Culture or the Marriage of Art and Commerce?

Posted September 12, 2011 by Dave Allan

This essay examines the union of popular music and advertising. The commercial use of popular music has inspired opposing opinions. It has been termed a “bankruptcy of culture” as well as a “perfect marriage of art and commerce.

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Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted January 9, 2012 by Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

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Let the commercials play: Popular music and television advertisements

Posted October 20, 2011 by Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

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Effects of Popular Music in Advertising on Attention and Memory

Posted September 15, 2011 by Dave Allan

By: Dave Allan

This study examines the effects of popular music in advertising to determine both the theoretical (the effect of popular music on the processing of advertising messages) and…

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Sound Advertising: A Review of the Experimental Evidence on the Effects of Music in Commercials on Attention, Memory, Attitudes, and Purchase

Posted September 15, 2011 by Dave Allan

Abstract This article reviews the empirical studies on the interaction of music and the hierarchy of advertising effects, or specifically attention, memory, attitudes and purchase intention. The most relevant literature is analyzed through the formation of two comprehensive tables of theories and experiments. Music variables such as appeal, fit, melody, mood, tempo, texture, tonality, and [...]

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