Marketing Musicology
The marriage of commerce and culture

 
 

football
0
comments
Academic

Are you ready for some football ……ads?

Posted June 5, 2014 by Dave Allan

A content analysis of popular music in Super Bowl commercials 2005-2014 David Allan, Ph.D. Chair, Professor of Marketing Erivan K. Haub School of Business Saint Joseph’s University VIEW PDF Introduction   Are you ready for some football? I mean commercials.  If it is the Super Bowl then the answer is probably yes! “Within just a few years after the first Super Bowl in 1967, [...]

Full Story »

Credit: Getty Images
3
comments
Academic

Artists and Brands, McDonald’s seek unknown rap, R&B talent

Posted January 9, 2012 by Dave Allan

Producer Rodney Jerkins’ Artists and Brands wants to promote artists by placing songs in commercials such as McDonald’s ads, then take them to greater success.

Full Story »

mojito
1
comments
Academic

Pop music links alcohol brands with degrading sex

Posted October 20, 2011 by Dave Allan

Study of US popular music links luxury alcohol brands with degrading sex Is the alcohol industry profiting from underage drinking? Click here for the full article. 

Full Story »

tv
1
comments
Academic Articles

Let the commercials play: Popular music and television advertisements

Posted October 20, 2011 by Dave Allan

By David Allan

Let the commercials play: Popular music and television advertisements will be presented at the 2011 Mid-Atlantic Popular and American Culture Association (MAPACA) Conference, Thursday, November 3-5 at the Radisson Warwick Hotel in Philadelphia, PA.

Full Story »

ronson cola
0
comments
Academic

Coca-Cola Launches Global 2012 Olympics Campaign With Mark Ronson

Posted October 2, 2011 by Dave Allan

By: Emma Hall
Published: September 29, 2011
“‘Move to the Beat’ Brings Together Music and Youth and Some Unusual Sounds From Athletes — Squeaks, Grunts, Heartbeats”

Full Story »

 
 


 
Visit Us On TwitterVisit Us On Linkedin