Marketing Musicology
The marriage of commerce and culture

 
 

audio_mix-wallpaper-960x600
0
comments
Academic

Audio Branding and ROI – A Review

Posted May 25, 2016 by Dave Allan

David Allan Saint Joseph’s University     Abstract  Like the doorbell that announces the arrival of the brand, provides the soundtrack, or the invitation to stop by again, audio branding is growing in both practice and expense. From its beginning in the Church, the disciples who use it are predictably big fans. “There is no [...]

Full Story »

audio
0
comments
Academic

Coming this Fall

Posted September 2, 2015 by Dave Allan

“Audio Branding and ROI – A Review”

Full Story »

this-note-for-you
0
comments
Academic

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

Posted February 26, 2015 by Dave Allan

ON SALE NOW! David Allan’s newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

Full Story »

shutterstock_89357977
0
comments
Academic

Dave Allan interview with Loraine Ballard Morrill

Posted February 26, 2015 by Dave Allan

Loraine Ballard Morrill of iHeartMedia Philadelphia interviews Dr. David Allan about the relationship between popular music and commercials. The segment was aired on Q102′s Public Affairs show on Sunday, February 22, 2015. Listen to the full interview below.

Full Story »

pop
0
comments
Academic

All You Need is Love? Communication Insights From Pop Music’s Number‑One Hits

Posted June 5, 2014 by Dave Allan

 VIEW PDF In response to calls for further investigation on the role of music and advertising, the authors of the current study analyzed popular music’s most successful songs over a 50-year period (1960–2009). The current paper uses a combination of quantitative and qualitative approaches to uncover communication themes from nearly 1,000 songs  that best resonated [...]

Full Story »

 
 


 
Visit Us On TwitterVisit Us On Linkedin