Marketing Musicology
The marriage of commerce and culture


Podcast

February 25, 2019
 

Marketing Musicology Podcast

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD.

David Allan will connect with other thought and industry leaders to provide insights on the power of music advertising; influencing consumers, targeting audiences, and more.





 
 

 

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
 
 

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
 



 
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