Marketing Musicology
The marriage of commerce and culture


April 24, 2017

Soundtracks: The songs that defined history


Thursdays at 10 p.m. ET/PT

This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina.

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Coca-Cola Launches “Taste the Feeling” Campaign

Artist and producer Avicii teamed up with Coca-Cola and soul singer Conrad Sewell to record Taste the Feeling. The global Taste the Feeling marketing campaign launched in January.  Joe Belliotti, head of global music for The...
Screen Shot 2015-11-03 at 4.13.29 PM

Joy of Pepsi | Pepsi

Pepsi teams up with Tori Kelly, Kyrie Irving and Jeff Gordon for a little fun.

Coca-Cola Turns Iconic Bottle Shape Into “Bottlebeats” Birthday Song

The iconic Coke bottle celebrates it’s 100th birthday this year (1915 – 2015). The company celebrated by turning the Coke bottle into music by composing a birthday song, Bottlebeats, with sound waves forming the sha...

2015-02-26 13_16_58-Nissan 2015 Super Bowl Commercial _ “With Dad” - YouTube

Music Wins Again at Super Bowl 2015

Budweiser, Nissan and Coca Cola did it again!
2015-01-21 10_55_46-2015 Chevrolet Colorado Commercial Theme Song - YouTube

2015 Chevrolet Colorado Commercial Theme Song

A young man steps out of his beat-up car and walks to work, followed by his own sad theme song. Another man walks to his 2015 Chevrolet Colorado to the tune of AC/DC’s Back in Black. Find new Roads!

2015-01-21 10_50_29-Coca-Cola Light - Choose Love Over Like - YouTube

Coke Does it Again!

Coca-Cola Light wants you to remember one simple fact - Like is not Love. It is the reminder in your day to pause, take a sip and take a breath. Listen to your heart. Follow your instincts. And Choose Love Over Like. Everyday.


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