Marketing Musicology
The marriage of commerce and culture


January 13, 2017

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs.

Loraine Ballard Morrill talks with Dr. Dave Allan author of Hit Play: Soundtracks and Playlists in Everyday Life.


Listen to the interview:



Dave Allan on Prince

Dave Allan calls in to 98.1 WOGL after Prince’s death.

Introduction: Welcome to the Audio Branding Network

Welcome to the Audio Branding Network. The vision for this network is to provide a platform for everything audio branding; past, present and future.

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