Marketing Musicology
The marriage of commerce and culture


November 21, 2016

Dave Allan presents at the University of Stirling in Scotland

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The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the gym sweating to the beat. We see people at work with their headphones on. These people are all creating their own custom soundtracks for the task at hand. Everyday use of new technologies (Bull, 2006) has made this possible. And whereas a soundtrack often plays a more passive role, a playlist, and thus the music, is more of an actant (Brownlie, 2009). North and Hargreaves said that “the value of music in people’s everyday lives depends on the uses they make of it and the degree to which they engage with it, which are in turn dependent of the contexts in which they hear it” (2004, p. 41). A playlist has the potential to be more engaging than a soundtrack especially when it is customized to different contexts. This chapter will look at playlists in everyday life in both personal and commercial contexts (home, work, play, retail, etc.). It will be structured in a similar fashion to Bruner, 1990. It will briefly review the large body of literature regarding music in everyday life as a foundation for a discussion of the small amount of literature that focuses on playlists. It will then provide both academic and practical implications and recommendations.



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Popular music and sports have enjoyed a long career together. Why call time out now? Read more

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...


Dave Allan presents Prince and the Revelation: Popular Music and Religion

Area:  Religion and Popular Culture Presenter:  David Allan (Saint Joseph’s University) Conference:  27th Annual Conference Like David Bowie before him, in death we learned more about Prince’s religious beliefs from ...
Hit Play

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now! Purchase Hit Play – Soundtracks and Playlists In Everyday Life By David Allan Ph.D.


Popular music in Super Bowl commercials 2005-2014

The popularity of the Super Bowl has grown tremendously since the first game in 1967. As a result, the $40,000 fee for a 30-second advertisement during that first Super Bowl has grown exponentially to over $4 million in 2014. A...


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