Marketing Musicology
The marriage of commerce and culture


Presentations

November 21, 2016
 

Dave Allan presents at the University of Stirling in Scotland

The soundtrack of yesterday has become the playlist of today, and playlists are ubiquitous. Everyone seems to have a playlist even the Pope (in Spanish and Italian) and the President of the United States (Appendix 1). We see athletes walking into stadiums wearing headphones and listing to their pre-game playlists. We see people at the gym sweating to the beat. We see people at work with their headphones on. These people are all creating their own custom soundtracks for the task at hand. Everyday use of new technologies (Bull, 2006) has made this possible. And whereas a soundtrack often plays a more passive role, a playlist, and thus the music, is more of an actant (Brownlie, 2009). North and Hargreaves said that “the value of music in people’s everyday lives depends on the uses they make of it and the degree to which they engage with it, which are in turn dependent of the contexts in which they hear it” (2004, p. 41). A playlist has the potential to be more engaging than a soundtrack especially when it is customized to different contexts. This chapter will look at playlists in everyday life in both personal and commercial contexts (home, work, play, retail, etc.). It will be structured in a similar fashion to Bruner, 1990. It will briefly review the large body of literature regarding music in everyday life as a foundation for a discussion of the small amount of literature that focuses on playlists. It will then provide both academic and practical implications and recommendations.





 
 

 

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
 
 

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
 
 

Marketing Musicology Podcast

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music adve...
 

 

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details
 
 

No music at Knicks games? Why go?

Popular music and sports have enjoyed a long career together. Why call time out now? Read more
 

 

David Allan featured on iHeartMedia Radio Stations

What are the songs that make up the songtrack of your life? The tunes you associate with high school, college, that special song that reminds you of the first time you met your true love. Breakup songs. Loraine Ballard Morrill...
 



 
Visit Us On TwitterVisit Us On Linkedin