Marketing Musicology
The marriage of commerce and culture


books

November 7, 2016
 

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now!

Purchase Hit Play – Soundtracks and Playlists In Everyday Life

By David Allan Ph.D.





 
 

 

On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

ON SALE NOW! David Allan's newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.
 
 

The World in Six Songs

Author: Daniel J. Levitin
 

 

This Is Your Brain on Music

Author: Daniel J. Levitin
 
 

“As Heard on TV: Popular music in advertising”

Author: Bethany Klein
The use of popular music in advertising merges cultural and commercial objectives in the modern age.
 




 
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