Marketing Musicology
The marriage of commerce and culture


November 7, 2016

Hit Play – Soundtracks and Playlists In Everyday Life

Available Now!

Purchase Hit Play – Soundtracks and Playlists In Everyday Life

By David Allan Ph.D.



On Sale Now: This Note’s For You: Popular Music + Advertising = Marketing Excellence

ON SALE NOW! David Allan's newly released book covers everything from Coca-Cola to Chrysler. This book takes you behind the curtain of some of the best popular music in advertising campaigns of all time.

The World in Six Songs

Author: Daniel J. Levitin


This Is Your Brain on Music

Author: Daniel J. Levitin

“As Heard on TV: Popular music in advertising”

Author: Bethany Klein
The use of popular music in advertising merges cultural and commercial objectives in the modern age.

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