Marketing Musicology
The marriage of commerce and culture


Television

May 25, 2016
 

Coca-Cola Launches “Taste the Feeling” Campaign

Artist and producer Avicii teamed up with Coca-Cola and soul singer Conrad Sewell to record Taste the Feeling. The global Taste the Feeling marketing campaign launched in January.  Joe Belliotti, head of global music for The Coca-Cola Company explains, “As we searched for the perfect song, this one stood out from day one as something really special.”





 
 

 

Episode 4: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Steve Keller, Sonic Strategy Director at Pandora.
 
 

Episode 3: Marketing Musicology

On this episode of Marketing Musicology, Dr. David Allan talks with Julian Treasure, Chairman of The Sound Agency and author of the book Sound Business.
 
 

Episode 2: Marketing Musicology

Episode 2 of Marketing Musicology features Tim Ganss, the head of music intelligence at Spotify. He discusses Spotify for brands, music consumption, the marketing and targeting process for brands, and more. Tim explains how und...
 

 

Episode 1: Marketing Musicology

Episode 1 features Dr. Daniel Levitin, author of the #1 best-seller This Is Your Brain on Music.  Dr. Levitin discusses everything from what’s new in music marketing to what Sting’s brain looks like on music.
 
 

Marketing Musicology Podcast

Discover the study of music and marketing through conversations with influential industry leader, David Allan, PhD. David Allan will connect with other thought and industry leaders to provide insights on the power of music adve...
 

 

Soundtracks: The songs that defined history

Thursdays at 10 p.m. ET/PT This eight-part CNN Original Series explores the music tied to iconic moments in history, from the March on Washington to the riots at Stonewall, to the moon landing to Hurricane Katrina. More details
 



 
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